Vegan Pure is a company in the USA that I did design work for. Below was the brief.
Vegan Pure is nutritional company that develops and sells a line of plant based nutritional shakes catering to people that are active, health conscious, and also seeking to do good deeds for the
Target Audience: 25-50 year old. Men and Women seeking better nutrition, more protein in their diet. Believe that plant based is a healthy alternative. Outdoorsy people or people who perceive
themselves in that way or are inclined to take steps to increase their physical activity.
Values: Healthy, Pure, Fresh, Active, Energetic